About us

PRVD.ATW stands for PRIDE Against The World, a militant-inspired streetwear brand born out of conviction, resilience, and cultural power. Our logo features a human figure with raised arms, a symbol of pride, contentment, and self-acknowledgment. It embodies the belief that every individual should take pride in their achievements and identity. PRVD.ATW stands for PRIDE Against The World, a militant-inspired streetwear brand born out of conviction, resilience, and cultural power.

THE ORIGIN

Founded by Dominic Danso Yeboah Jnr in June 2024, PRVD.ATW began as a trademark named Pride. Through bold creative decisions, it evolved into a full-force identity now known as PRVD.ATW, a voice for the streets, by the streets.
On January 27th, 2025, PRVD.ATW officially registered as a business and launched operations with a core team of young creatives:

Hans Okyere
Dominic Danso Yeboah jnr
Joshua Owusu Asiedu
James Babik
Emmanuel Atanga
Each team member brings a unique background and energy, playing a vital role in pushing the brand to the frontline of culture and fashion.

OUR PHILOSOPHY
We don’t just make clothes, we craft armory. Every piece is a uniform for self-expression, built with intention and resilience. From Kumasi to Bogoso, if you wear PRVD.ATW, you're part of a movement.

INSPIRATION & CREATIVE DIRECTION

We take creative cues from nature, ancient artifacts, and modern objects. Our designs channel culture, identity, and community with discipline, cultural upliftment, and artistic freedom at the core.

MATERIALS & CRAFTSMANSHIP

We use premium, high-durability fabrics engineered to last. PRVD.ATW pieces are made to withstand wear, time, and even attempted destruction. Built for the long haul.

PACKAGING DIRECTION

Our packaging mirrors our identity: recyclable, rugged, and minimalist. Matte-finish mailers or boxes are paired with tactical labeling, thank-you cards, collectible stickers, and mission-style tags.

COMMUNITY & MISSION

Born on the streets, PRVD.ATW stays rooted in community. We partner with creatives and local voices from Kumasi and Bogoso, helping them tell stories that often go unheard.
Our mission:
Build bonds beyond race, ethnicity, and status
Put Africa (Ghana) on the global fashion map

EXCLUSIVITY & LEGACY

We produce intentional and limited products. Wearing PRVD.ATW means making a bold statement, not following trends but defining your own.